Learning to Interpret the Neuromedia Results

The Neuromedia results screen has three panels.


The first panel (upper left) shows the current media being studied.


The second panel below the media displays the sustained power function. A cursor tracks the current position of the media.


The third panel shows the 6 views of the brain: Left, Right, Front, Rear, Top and Bottom.


Brain activity is indicated by a "temperature" scale with yellow indicating the highest activity and black the lowest.


Only statistically significant results are displayed. The largest activity for most ads will be observed in the Occipital (visual) and Parietal (attention/perception) areas.


SANDS RESEARCH INC. 955 N Resler 104-113

El Paso, TX 79912

Phone 915.787.0254        FAX 915.201.2544