Learning to Interpret the Neuromedia Results
The Neuromedia results screen has three panels.
The first panel (upper left) shows the current media being studied with an eye-tracking heatmap overlayed.
The second panel below the media displays the Overall Engagement and the Neuro Engagement Score (NES). Below that is the Emotional Valence Score (EVS) and the moment-by-moment positive and negative emotional output. A cursor tracks the current position of the media.
The third panel shows the 6 views of the brain: Left, Right, Front, Rear, Top and Bottom.
Brain activity is indicated by a "temperature" scale with yellow indicating the highest activity and black the lowest.
Only statistically significant results are displayed.
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