Learning to Interpret the Neuromedia Results

The Neuromedia results screen has three panels.


The first panel (upper left) shows the current media being studied with an eye-tracking heatmap overlayed.


The second panel below the media displays the Overall Engagement and the Neuro Engagement Score (NES). Below that is the Emotional Valence Score (EVS) and the moment-by-moment positive and negative emotional output. A cursor tracks the current position of the media.


The third panel shows the 6 views of the brain: Left, Right, Front, Rear, Top and Bottom.


Brain activity is indicated by a "temperature" scale with yellow indicating the highest activity and black the lowest.


Only statistically significant results are displayed.


SANDS RESEARCH INC. 955 N Resler 104-113

El Paso, TX 79912

Phone 915.787.0254        FAX 915.201.2544