Each study has it's own set of strategic objectives, and Sands Research optimizes the analytical approach to each research project to accomplish these.

Each target messaging stimulus is broken down into the key scenes, sections or segments which drive engagement. Each part is then investigated to gain a Neuroscientific understanding of it’s effectiveness on the consumer and the overall storyline of the message. Furthermore, the analysis collapses the stimulus into a total brain function distribution to gain both a clear macro and micro view of the study material.