Shopper Insight

 

One of the most exciting technological milestones accomplished by Sands Research is the ability to send study participants out into the real world. The EEG and Eye-tracking data is collected using a 68 channel cap, miniature binocular eye cameras and a single tiny scene camera, all powered by lightweight battery packs in a small hip bag or purse. Our Shopper Insight research typically focuses on:

 

• Purchase Decision Behavior

 

• Planogram and Shelf Navigation

 

• Categorical Engagement

 

• Display Effectiveness (Attract, Engage and Convert)

Examples of Beneficial Outcomes

 

• Determine the statistical correlations between behaviors, brain responses and categories, along the path to purchase

 

• Determine best package design during shelf navigation (both real and virtual)

 

• Gain a non-verbal understanding of the drivers influencing purchase behavior (emotion, etc.)

 

• Optimization of POP displays and category markers through investigation of eye-tracking, in combination with the neural responses.