Neuromarketing Study Results of the Super Bowl XLII Ads

When the best of the best in advertising release their new spots during the Super Bowl, Sands Research is the objective measure.


With cutting-edge EEG technology, the central nervous system's response to television advertisements is recorded. With real-time cognitive brain activity in correlation with pre- and post- questionnaires, Sands Research quantifies the spot into a powerful report card of viewer engagement.

To view the Top 5 spots along side the real-time EEG recordings, click the left image.

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SANDS RESEARCH INC. 955 N Resler 104-113

El Paso, TX 79912

Phone 915.787.0254        FAX 915.201.2544