When the best of the best in advertising release their new spots during the Super Bowl, Sands Research is the objective measure.

With cutting-edge EEG technology, the central nervous system's response to television advertisements is recorded. With real-time cognitive brain activity in correlation with pre- and post- questionnaires, Sands Research quantifies the spot into a powerful report card of viewer engagement.

To view the Top 5 spots along side the real-time EEG recordings, click the left image.