White Papers

 

Title:      The Essence of An Ad

Author:  Charles Young

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Title:      Sample Size Analysis for Brainwave Collection (EEG) Methodologies

Author:   Stephen F. Sands, Ph.D.

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Title:      Winning the In-Store Purchase Decision Game: Five Critical Measures to Uncover Shopper Marketing   Opportunities.

Author:  Lily Lev-Glick

 

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