Below you'll find links to each of the Top 5 ranked ads based on Sands Research’s proprietary Neuro-Engagement Score™ (NES) scoring system. Below and to the right of the commercial are the brain responses with results on the brain maps corresponding to the region and level of intensity (yellow signifying highest response). Emotional Valence (EVS) is also displayed below the NES output.

#1 VW "The Force"

#2 Paramount "Captain America"

             Learn to Interpret the Neuromedia

            Back to Super Bowl XLV Main Page

VWDarthSnap.JPG CptAmericaSnap.JPG

#3 Chevy Volt "Discovery"

#4 VW "Black Beetle"

#5 Universal Fast Five"

VoltSnap.JPG VWBlackBeetleSnap.JPG FastSnap.JPG

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