Below you'll find links to each of the Top 5 ranked ads based on Sands Research’s proprietary Neuro-Engagement Score™ (NES) scoring system. Below and to the right of the commercial are the brain responses with results on the brain maps corresponding to the region and level of intensity (yellow signifying highest response). Emotional Valence (EVS) is also displayed below the NES output.

#1 Pepsi "King's Court"

#2 Pepsi Max "Checkout"

            Learn to Interpret the Neuromedia

           Back to Super Bowl XLVI Main Page

            View graph with all of the 2012 ads

           View results of Super Bowl XLV ads

2012SBKingsSnap (1).PNG PepsiMax2012snap.PNG

#3 Hyundai "All for One"

#4 VW "The Dog Strikes Back"

#5 Honda "Matthew's Day Off"

Honda2012Snap.PNG 2012VWSnap.PNG 2012MatthewsSnap.PNG

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