Below you'll find links to each of the Top 5 ranked ads based on Sands Research’s proprietary Neuro-Engagement Score™ (NES) scoring system. Below and to the right of the commercial are the brain responses with results on the brain maps corresponding to the region and level of intensity (yellow signifying highest response). Emotional Valence (EVS) is also displayed below the NES output.

#1(tie) Coca Cola "Security Cameras"

#1(tie) Bud "Clydesdale"

#3 Bud Light "Journey"

#4 Kia "Space Babies"

#5 Taco Bell "Viva Young"

journey.PNG KiaSpaceBabies.png TacoBellViva.png


SANDS RESEARCH INC. 955 N Resler 104-113

El Paso, TX 79912

Phone 915.787.0254        FAX 915.201.2544